Increase the awareness of the availability and benefits of cellulose based biomaterials. The interest in nano-cellulose based biomaterials has increased significantly over the past decade, and further magnified recently as this material is now commercially available. The presentation will summarize recent activities of Performance BioFilaments toward the use of nanocellulose based materials to improve the properties of other materials such as concrete and mortars, glass fibre nonwovens, and industrial fluids. Several case studies will be presented where nanofibrillated cellulose has demonstrated significant improvements in performance, sustainability, and offering opportunities for de-carbonization. Furthermore, the regulatory and safety aspects of introducing a new biomaterial will also be discussed.